A curated portfolio of high-potential consumer brands that pass our due diligence process— and fit our criteria for brands we believe we can accelerate.
We are scheduled to distribute royalty payments each month, based on our revenues*—not waiting for profits, aiming for a minimum of 8% annualized, and capped at 20% annualized, all while we work to elevate the overall company value over the long-term.
From luxury spa exclusives to trusted CVS brands, we aim to accelerate our companies across a wide range of products with one focus: working closely with founders to provide growth capital, sales channel expertise, full administrative support (payroll, HR, accounting), and hands-on guidance that helps consumer brands to grow and thrive.
At Fundamental Brands, when we acquire companies, we concentrate on helping them scale and thrive.
We focus on partnering with brands generating $2 to $50 million in annual revenue that already have:
We buy a majority stake using a blend of cash and equity, giving founders strong incentives and the freedom to grow and contribute to something bigger.
This structure means they:
It’s a win-win-win-win for investors, consumers, founders, and our firm.
With each unit purchased, you receive both preferred and common shares.
If all goes according to plan, investors could receive:
Capital • Sales Channels • Marketing
Back-Office Support • Supply Chain
Fundamental Brands typically acquires 80–90% of a portfolio company using a mix of cash and FB shares. This structure ensures that founders remain integral partners in the journey—not just retaining a meaningful stake in their brand, but also becoming shareholders in the entire Fundamental Brands portfolio.
It’s a structure designed to keep incentives aligned and growth collaborative.
Brands often lose their identity when acquired—which is why we’re intentionally structured to do the opposite. At Fundamental Brands, we drive each brand to become the best version of itself, preserving what makes it unique while amplifying its potential. Our belief is simple: when brands thrive, shareholder value follows.
Once onboarded, each brand gains access to critical resources that remove growth barriers, including:
Amala is clinically-proven, 100% certified natural skincare with proprietary biotics for naturally radiant skin.
Amala boasts a robust product line with 17 SKUs actively generating revenue across multiple sales channels.
Looking ahead, we’re anticipating an additional 17 SKUs slated for release in 2026 and 2027, significantly broadening Amala's reach and product offerings.
Amala's strategic accomplishments underscore its strong market presence and operational excellence:
TARGET RETURN
INVESTMENT MINIMUM
TARGET RAISE
OFFERING TYPE
SHARE TYPE
LAW FIRM
AUDITOR
BROKER DEALER
TRANSFER AGENT
Fundamental Brands provides its portfolio companies with a powerful accelerator framework, aimed at significantly enhancing their growth through immediate access to growth capital, new distribution channels, and advanced manufacturing. A shared back-office infrastructure empowers brands to focus on product innovation and market expansion. We believe this comprehensive support unlocks substantial upside for investors and portfolio companies.
We are scheduled to distribute royalty payments each month, based on our revenues*—not waiting for profits, aiming for a minimum of 8% annualized, and capped at 20% annualized, all while we work to elevate the overall company value over the long-term.
Fundamental Brands has deep expertise in digital marketing, community building, and digital distribution. Adding these capabilities to each brand is intended to expand revenue and grow brand loyalty.
Investing in private holding companies has typically been a privilege of the ultra-wealthy. Our offering changes that, giving individual investors access to an asset class that has outperformed the public markets since 1999.1
By bringing together numerous high-potential companies, the likelihood of success for one or more brands increases. Each one represents an independent avenue for growth, offering more chances for a breakthrough brand to deliver outsized returns.
Download our investment guide to learn more about how an investment in Fundamental Brands can diversify your portfolio.
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Founder, Executive Chairman of the Board
Entrepreneur and corporate finance executive with five decades of transactional and managerial experience. Founded one of the first retail auto leasing companies, which was acquired by a major auto leasing and rental company. Senior Partner in an auto loan securitization specialty finance company. Co-Head of Capital Markets for a ...
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Founder, Board Member, President & COO
Sam Genovese brings over 25 years of leadership and expertise across multiple sectors of the healthcare industry. Most recently, as Chief Operating Officer at KRS Global Biotechnology, a 503-B Outsourcing Facility in Boca Raton, Florida, he built infrastructure to support formulary expansion and Acute Care Division growth, ...
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Founder, Board Member
Edward Klayman is the Co-Founder and CEO of IMAC, an insurance marketing company he has led since 1994. As an experienced insurance company executive, he brings a wealth of knowledge to the industry. Edward is also a serial entrepreneur with a proven track record of building and managing successful businesses. His leadership extends...
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Chief Executive Officer
Mark Hauman is the Chief Executive Officer of Fundamental Brands. He is an operator first, with more than 20 years of experience building, transforming, and scaling businesses across public, private, and private-equity-backed environments.
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Chief Financial Officer
Scott Metheny brings over 20 years of experience in healthcare finance. He previously served as CFO of a homeopathic pharmaceutical company, CFO of a managed care insurance plan, and Finance Director for the University of Florida Healthcare, as well as for a Centene affiliate in Florida. ...
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Chief Marketing Officer
Allison Mosca is a seasoned marketing executive with 12 years of experience leading integrated brand and media strategy across CPG, beverage/alcohol, banking, beauty, and OTC categories. Most recently, as Media Director at Omnicom, she led national campaigns for Welch’s—including the 2023 brand refresh—which increased ...
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Chief Legal Officer
Gary is a seasoned corporate attorney with over 30 years of experience spanning private practice and in-house counsel positions. He brings a comprehensive background in navigating complex legal, regulatory, and commercial matters across multiple jurisdictions. ...
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Founder, Executive Chairman of the Board
Jack Takacs is an entrepreneur and corporate finance executive with five decades of transactional and managerial experience. He founded one of the first retail auto leasing companies, which was later acquired by a major auto leasing and rental company. He has served as Senior Partner in an auto loan securitization specialty finance company and as Co-Head of Capital Markets for a diversified holding company with investments spanning national hotels, franchises, a savings and loan bank, and various real estate portfolios.
Jack has also been Managing Director and Senior Partner at a private equity fund manager with over $1 billion in AUM and principal investments, CEO of a diversified bank holding company in Texas, and Senior Partner and Managing Director of Corporate Credit at an international asset management firm. He is the Founder and Executive Managing Director of Fundamental Group, active in structuring and funding asset management partnerships in corporate lending, real estate, consumer lending, and consumer products.
Founder, Board Member, President & COO
Sam Genovese brings over 25 years of leadership and expertise across multiple sectors of the healthcare industry. Most recently, as Chief Operating Officer at KRS Global Biotechnology, a 503-B Outsourcing Facility in Boca Raton, Florida, he built infrastructure to support formulary expansion and Acute Care Division growth, launched a new service line generating $20M in new contracted sales, and secured Moffitt Cancer Center and Florida Hospital System as cornerstone clients. Under his leadership, KRS earned Manufacturer of the Year from the South Florida Manufacturing Association.
Earlier, Sam served as an Executive Board Member at Helian Health Group, a global healthcare services provider, and as a Board Member of the Amgen Advisory Committee. As Director of Institutional Business Development at HD Smith, the nation’s fourth-largest pharmaceutical distributor, he drove market segment growth to over $225M in annual sales. Previously, as Executive Director of Pharmacy at Boca Raton Community Hospital, he served as liaison to PricewaterhouseCoopers, implementing cost-saving programs exceeding $5M in six months, and led the design and launch of the $75M Lynn Regional Cancer Center, a state-of-the-art comprehensive cancer and diagnostic facility.
Sam’s expertise spans formulation, product development, manufacturing, and business operations, with additional strengths in policy, project management, budget control, IT, vendor negotiation, HR, and regulatory oversight. Recognized as a dynamic, results-driven leader, he has a proven track record across pharmacy management, clinical program development, supply chain, information technology, and revenue cycle management.
Founder, Board Member
Edward Klayman is the Co-Founder and CEO of IMAC, an insurance marketing company he has led since 1994. As an experienced insurance company executive, he brings a wealth of knowledge to the industry. Edward is also a serial entrepreneur with a proven track record of building and managing successful businesses.
His leadership extends to board service at Camp Avoda and Riverside Community Care, where he provides strategic guidance. Through his Visage membership, Edward continuously seeks opportunities to grow businesses, develop employees, and maximize value.
Chief Executive Officer
Mark Hauman is the Chief Executive Officer of Fundamental Brands. He is an operator first, with more than 20 years of experience building, transforming, and scaling businesses across public, private, and private-equity-backed environments. Mark has partnered closely with boards, investors, and founders to drive disciplined growth, improve operational efficiency, and create sustained enterprise value—particularly at moments of inflection, transition, or scale.
At Fundamental Brands, Mark leads the development of a repeatable platform designed to help brands scale efficiently while preserving founder vision. His focus includes driving revenue growth and innovation, identifying and integrating acquisitions, delivering operational efficiency and shared infrastructure, and building operating systems that enable predictable performance and sustained long-term profit growth.
Previously, Mark led finance, business development operations, and supply chain in senior leadership roles across global consumer organizations, including Chobani, Revlon, Avon, and Unilever, amongst others. He has led large-scale transformations spanning explosive revenue expansion, M&A and post-merger integration, global supply chains, ERP implementations, and governance—consistently delivering impressive financial outcomes with highly engaged teams.
Mark is known for a leadership style that blends strategic clarity, execution rigor, and people-first accountability. He believes sustained growth is created through focus, disciplined decision-making, and developing high-performance teams aligned to clear goals with shared ownership.
Chief Financial Officer
Scott Metheny brings over 20 years of experience in healthcare finance. He previously served as CFO of a homeopathic pharmaceutical company, CFO of a managed care insurance plan, and Finance Director for the University of Florida Healthcare, as well as for a Centene affiliate in Florida.
He holds a Bachelor of Science in Business Administration and Accounting from Bowling Green State University and a Master’s in Accounting from the University of North Florida.
Chief Marketing Officer
Allison Mosca is a seasoned marketing executive with 12 years of experience leading integrated brand and media strategy across CPG, beverage/alcohol, banking, beauty, and OTC categories. Most recently, as Media Director at Omnicom, she led national campaigns for Welch’s—including the 2023 brand refresh—which increased household penetration, improved media efficiency by 35%, and earned media industry recognition for quality and impact.
Previously, as Media Supervisor at Cagepoint (now Mile Marker), Allison oversaw marketing for Sazerac, the world’s second-largest liquor portfolio. Under her leadership, portfolio reach expanded 500% on a 200% increase in paid media spend, driving transformative results across multiple brands.
Throughout her career, she has managed over $100M in annual paid media investments and led cross-functional teams across agencies and brands. Her expertise spans branding and full-funnel execution across digital, owned, earned, social, retail media, influencer, experiential, and PR channels. Known for her strategic vision and operational rigor, Allison builds strong cross-partner relationships that translate strategy into measurable growth and lasting brand impact.
Chief Legal Officer
Gary is a seasoned corporate attorney with over 30 years of experience spanning private practice and in-house counsel positions. He brings a comprehensive background in navigating complex legal, regulatory, and commercial matters across multiple jurisdictions.
Gary’s areas of specialization include mergers and acquisitions (M&A), corporate and commercial transactions, funding and credit structures, consumer and automotive finance, as well as IP and technology licensing and transfers, e-commerce, data privacy, digital marketing, and the strategic development of new products and markets.
Throughout his career, he has represented Fortune 500 companies, financial institutions, start-ups, and early-stage ventures in both U.S. and international settings, providing counsel across diverse business environments.
Fundamental Brands is a growth accelerator and holding company dedicated to scaling exceptional consumer brands across beauty, fragrance, personal care, and private label industries.
We champion brands generating $2M–$50M in annual revenue with strong products, visionary leadership, and untapped potential—providing the capital, strategy, and hands-on support they need to break through while preserving their unique vision.
With decades of combined operational expertise, we deliver exactly what each brand needs to reach its next phase of growth—distribution, marketing, manufacturing, R&D, digital brand-building, and access to a powerful network.
Through collaboration, innovation, and purposeful execution, we remove administrative burdens so founders can focus on what they do best: creating high-quality products and building enduring brands that foster consumer trust and loyalty.
By building a synergistic portfolio aligned in purpose and optimized for cross-channel growth, we believe we are positioned to create outsized, long-term value—making great brands fundamental to people, to markets, and to the future.
