Portfolio Spotlight: Meet Amala Beauty

We’re excited to share our brand, Amala Beauty, a certified natural, proprietary biotic-based skincare line available in 12 luxury resort spas and now entering acceleration mode.

Amala is a certified natural skincare line that combines powerful whole-plant ingredients with biotics and bioferments to deliver clinically proven results. 

With 17 SKUs actively generating revenue and another 17 in development, the brand has built both the product pipeline and operational foundation to scale.

Key Achievements: Driving Growth & Brand Recognition

  • Premium Partnerships: Amala has established collaborations with 12 high-end resort spas, solidifying its position within the luxury beauty sector. Now, Fundamental Brands is supporting Amala’s distribution expansion through direct-to-consumer channels and strategic retail partnerships.
  • Manufacturing Strength: With our contacts and support, Amala has secured partnerships with three reliable manufacturers, ensuring scalable production capabilities and consistent product quality to meet its growing production needs
  • Innovation at the Core: Our dedicated Research & Development wing consistently monitors market trends to develop competitive, cutting-edge products, maintaining Amala’s innovative edge in the fast-evolving beauty industry.
  • Strategic Market Expansion: Together with Fundamental Brands, Amala is executing a new market strategy designed to enhance brand visibility, engage a wider audience, and drive sustained growth across both existing and emerging channels.
  • Operational Excellence: Fundamental Brands brings sales channel expertise, full administrative support (payroll, HR, accounting), and hands-on guidance, helping Amala to continue to grow and thrive.

How Our Monthly Royalty Distributions Work

At Fundamental Brands, we focus on revenue-producing brands ($2-50 million annually) with what we believe to be scalable potential. Revenue is the source of our monthly royalties, meaning that we don’t ask investors to wait for profits to receive distributions.
– Targeting monthly annualized distributions capped at 20%, with an 8% annualized minimum.
Paid monthly, not quarterly or annually.
Based on the revenue1 generated by our growing portfolio of companies, NOT profits.


Amala is just the beginning. To learn more about our other brands and about investing in our growing portfolio, visit our offering page.

Also, stay tuned for details on our upcoming webinar.

Interested in learning more about Fundamental Brands?

Visit our Offering Page
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  1. Although all portfolio companies have revenue as a criterion for acquisition, revenues cannot be guaranteed. Therefore, meeting the minimum distribution amount cannot be guaranteed. All payments, including the minimum, are subject to the availability of revenues and distributable funds, as determined by the Company. ↩︎