New data confirms strong market fundamentals, with intentional consumers, we know what it takes to win.
Most categories stall when economic uncertainty sets in. Beauty doesn’t.
Through Q3 2025, the U.S. beauty industry grew across every major category—prestige, mass, fragrance, skin care, hair, and makeup. This is a category with staying power, proving time and again that it holds even when broader retail softens.
But here’s what the data makes extra clear for 2026: consumers are spending, and with intention.
They’re not buying everything; they’re buying what they believe in. Brands that deliver what their customers perceive as genuine value and speak to beauty as part of a larger wellness ritual, rather than a standalone transaction, are the ones gaining ground.
More than a trend, it’s a fundamental shift in how people relate to the brands they choose.
At Fundamental Brands, this is central to how we operate and exactly what we’re building toward with our vertically-aligned, growing portfolio. When a brand already has the product, the proof, and the loyal customer, our role is to give it the infrastructure, the reach, and the strategic support to scale.
The right brands, in the right category, with the right partner behind them—one that doesn’t make them compromise their identity, and instead revels in it—that’s the opportunity in front of us. And it’s one you can be part of.
How Our Monthly Royalty Distributions Work
At Fundamental Brands, we seek revenue-producing brands ($2-50 million annually) to add to our portfolio. Ones with lots of room to grow. Revenue is the source of our monthly royalty payments to our investors, meaning that we don’t ask investors to wait for profits to receive monthly income.
Our royalty distributions are contractually set and calculated based on the amount invested:
• Targeting monthly annualized distributions capped at 20%, with an 8% annualized minimum.
• Paid monthly, not quarterly or annually.
• Based on the revenue1 generated by our growing portfolio of companies, NOT profits.
Join us at our upcoming investor webinar on Thursday, March 12th, at 12:00 PM EDT / 9:00 AM PDT to learn more about our royalty structure and ask your questions directly.
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- *Although all portfolio companies have revenue as a criterion for acquisition, revenues cannot be guaranteed. Therefore, meeting the minimum distribution amount cannot be guaranteed. All payments, including the minimum, are subject to the availability of revenues and distributable funds, as determined by the Company.
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