We do more than just provide capital. We’re a brand accelerator. Here’s a deeper look at what every portfolio brand gains when it joins Fundamental Brands.

Traditional holding companies acquire, toss in some capital, and observe. We are a brand accelerator.

That means we acquire and accelerate, and have an entire playbook to make that happen.

When a brand joins the Fundamental Brands portfolio, our team activates a hands-on accelerator framework designed to remove the barriers to growth that often hold back great brands from reaching their full potential.

Here’s what that looks like in practice:

Expanded sales and distribution networks.

We open doors to new channels —from luxury spas to Amazon to mass-market and niche retail partnerships, along with broader digital distribution—channels most brands can’t access on their own.

Innovative R&D.

Dedicated research and development capabilities keep brands moving forward and staying ahead of market trends.

Omnichannel marketing and digital transformation.

We bring deep expertise in digital marketing, community building, and omnichannel strategy, all designed to expand revenue and build lasting brand loyalty and value.

Shared back-end infrastructure.

HR, finance, payroll, manufacturing, supply chain, and logistics—we minimize the operational load so founders can stay focused on what they do best: building great products and growing their brand.

Hands-on operational expertise and an expansive industry network.

Our team brings decades of experience across beauty, fragrance, and personal care, with established relationships that can make a difference.

Capital to scale faster.

We also provide our brands with immediate access to growth capital, applied in a focused and disciplined manner.

Underpinning all of it is a founder-friendly ownership structure. We acquire 80–90% of each company using a blend of cash and FB shares, keeping founders invested in their own continued growth and in the success of the broader portfolio.

Our objective is to drive growth that can compound over time—not by replacing what made a brand worth acquiring, but by providing the resources and support it needs to scale.

How Our Monthly Royalty Distributions Work

At Fundamental Brands, we acquire revenue-producing brands ($2-50 million annually), selected because we see a clear path to significant growth.

Because these brands are already generating revenue, that revenue becomes the source of our contractual monthly royalty payments to investors. We designed this structure so investors start receiving distributions immediately, without waiting for a future sale or declared profits.

Our royalty payments are contractually set and calculated based on the amount invested:

• Targeting monthly annualized distributions capped at 20%, with an 8% annualized minimum.
• Paid monthly, not quarterly or annually.
• Based on the revenue¹ generated by our growing portfolio of companies, NOT profits.
• The amount you invest determines your monthly payments

Want to be part of what we’re building?

Interested in learning more about Fundamental Brands?

Visit our Offering Page
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1. Although all portfolio companies have revenue as a criterion for acquisition, revenues cannot be guaranteed. Therefore, meeting the minimum distribution amount cannot be guaranteed. All payments, including the minimum, are subject to the availability of revenues and distributable funds, as determined by the Company. ↩︎