We keep a close eye on where the beauty market is moving, and zero-waste has earned our full attention.
Zero-waste beauty has been a headline-grabbing concept for years. What’s changing is the science behind it and the consumer demand pulling it into the mainstream.
A new report from Cosmetics & Toiletries frames the shift clearly: zero-waste is no longer a packaging story. It’s a formulation story driven by upcycled ingredients, biofermentation, and high-concentration formats that reduce waste while improving product performance.
The numbers reinforce it. According to The Upcycled Beauty Company, raw material sourcing accounts for 30–50% of emissions in the beauty sector—making ingredient innovation the highest-leverage sustainability play available to brands.
Half of global consumers now say they actively seek out upcycled ingredients in their beauty and personal care purchases. And per NielsenIQ, Gen Z consumers are 1.3 times more likely to choose environmentally-friendly products over conventional alternatives.
This is a space we’re watching with intention. Our portfolio includes certified-natural brands rooted in biofermentation and science-backed formulation—the same principles at the center of this shift. Where it goes from here, we plan to be paying close attention.
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