Brands earning consumer trust today are exactly the kind we’re seeking to back.
Global beauty sales grew 10% last year, and consumers are spending more, yet they’re scrutinizing value like never before. NielsenIQ’s Global Beauty Edit 2026 makes one thing clear: beauty industry growth is accelerating, but not every brand is built to capture it.
The report identifies what’s driving the divide. Product quality and consistency now rank as the top driver of consumer trust—above price and above packaging. And with 49% of consumers already receiving beauty recommendations from generative AI, the shortlist of brands that show up in those results is getting shorter.
The bottom line is quickly becoming: if a brand can’t back up its claims, it doesn’t make the cut.
This is precisely why our acquisition criteria prioritize brands that have already earned their place in the market. Take Amala Beauty, our first portfolio company, for example. It’s a clinically proven, 100% certified natural product and has proprietary biotics, all key to a successful skincare brand. Another key criterion is revenue, and Amala is distributed across 12 luxury resort spas and a growing direct-to-consumer presence.
Amala had already earned consumer trust before we acquired it. Our job now is to scale what’s already working and supply an operational and administrative backbone that allows them to continue innovating on the product side.
That’s not just a standard we hold our brands to—enhancing revenue through new distribution channels, adding digital, and eliminating day-to-day administrative headaches are the foundation of our investment model.
When distributions are tied to revenue, the strength of the brands generating it matters to everyone at the table.
How Our Monthly Royalty Distributions Work
Fundamental Brands acquires revenue-producing brands ($2–50M annually) with a clear path to significant growth. Because these brands are already generating revenue, that revenue becomes the contractual source of our monthly royalty payments to investors—no waiting for a future sale or declared profits.
Distributions are calculated based on the amount you invest:
- Targeting monthly distributions with an 8% minimum, capped at 20%.
- Paid monthly, not quarterly or annually
- Based on portfolio revenue, not profits*
Meet the people behind Fundamental Brands on our next complimentary webinar with live Q&A.
Interested in learning more about Fundamental Brands?
Visit our Offering Page
Visit our Main Website
Watch our Explainer Video
Download our Investment Guide
*Fundamental Brands does not offer personalized investment or tax advice. Please consult with a qualified tax professional to understand what applies to your situation.
