An established fragrance business with deep retail roots has joined Fundamental Brands.
Fundamental Brands has signed a definitive agreement to acquire Great American Beauty (GAB) and its licensing entity, Palm Beach Beauté.
GAB generated approximately $31 million in net sales in 2025 across a portfolio of nationally recognized licensed brands, including Mustang, Ellen Tracy, and IZOD, with major retail presence nationwide in stores like Burlington, Marshalls, Ross, Belk, and TJ Maxx. Nearly every dollar of that revenue was generated in-store. Not online.
That changes with this acquisition. Bringing GAB into the Fundamental Brands platform means launching their online direct-to-consumer presence from the ground up—a significant untapped opportunity for a business already operating at this scale.
A reminder that our monthly royalty payments are based on revenue, NOT profits.
Palm Beach Beauté, GAB’s licensing entity, holds the intellectual property and brand licenses that power the GAB portfolio—giving Fundamental Brands a diversified base of both licensed and proprietary fragrance assets to build on.
Read the full announcement for details on the acquisition, the brands, and what comes next.
If you’re ready to invest in our growing portfolio, aiming for monthly income plus growth, click here.
Investors of record by April 30th will receive their first distribution of June 30th.
Upcoming Webinar – April 30th
Join us for a live discussion of what drives each investor’s distribution schedule, how our revenue connects to investor royalty payments, and the latest on our growing brand portfolio.
Ready to experience monthly royalty income?
Interested in learning more about Fundamental Brands?
Visit our Offering Page
Visit our Main Website
Watch our Explainer Video
Download our Investment Guide
