Strong products and loyal customers aren’t enough without the infrastructure to support the next phase of growth.
Did you know that most consumer brands don’t fail due to a lack of demand? They often fail due to a lack of infrastructure that supports their growth once they’ve reached a certain level of success.
Our expertise in beauty, personal care, and fragrance brands allows us to identify brands with strong products, loyal customers, and room to grow. Those brands that typically don’t have access to the capital or capabilities to break out of a plateau.
Our brand acceleration model surrounds our brand founders with the infrastructure needed to reach the next level. Here’s what portfolio companies gain access to:
- Growth capital to fuel expansion
- Distribution expansion into new channels
- Omnichannel marketing across digital, distributors, and DTC
- Scalable on-shore manufacturing capabilities
- R&D to develop new products and formulations
- Hands-on operational expertise from experienced industry leaders
- Cross-portfolio synergies across our family of brands
- An industry network built over decades
This hands-on partnership is designed to accelerate growth while keeping founders fully engaged and brands authentic.
Investors of record by August 31st are on schedule to receive their first distribution in October.
How Our Monthly Distributions Work
We don’t ask investors to wait for profits. Our distributions are targeted to be (and have been) paid monthly, calculated based on the amount invested:
- Monthly distributions capped at 20%, with an 8% annualized minimum.
- Paid monthly, not quarterly or annually.
- Based on the revenue generated by our portfolio of companies, not profit.1
For a closer look at how this structure works or to invest, visit our offering page.
Interested in learning more about Fundamental Brands?
Visit our Offering Page
Visit our Main Website
Watch our Explainer Video
Download our Investment Guide
- *Although all portfolio companies have revenue as a criterion for acquisition, revenues cannot be guaranteed. Therefore, meeting the minimum distribution amount cannot be guaranteed. All payments, including the minimum, are subject to the availability of revenues and distributable funds, as determined by the Company. ↩︎
